Glocc: The Survivor
By: Todd Davis
Left Coast lyricist 40 Glocc, nee' Lawrence White, first began his musical ascent way back in 1997, when, as a member of the Zoo Crew, Glocc and company released their debut album, Migrate, Adapt or Die, produced by Tony G and Julio G.
A solo deal with indie label Empire Musicwerks was soon secured, with his stellar premier outing, The Jakal, quick to follow. Unforunately, and despite high profile appearances by rappers Bad Azz, Tray Deee, Ras Kass, Kurupt, Spice 1, Mac Minister, and acclaimed beat-makers Battlecat and Dr. Dre, the album wasn't exactly a great success. Not to be discouraged, 40 Glocc pressed on.
Not too very long after, Mobb Deep entered the picture. It was actually through his manager, Purfek Storm, who was also handling the New York City duo, that made the connection even possible. A contract with their Infamous imprint, through G-Unit Records, was offered, and the rest, as it is said, is history...still in the making...
When did your love for music begin?
Yeah, I'm native of Galveston,
Texas, and Colton City, California, but I went from Galveston straight to
Beaumont, Texas, as a first born baby. My mom just had me there, that's it!
Then, Houston, Texas.
Yeah, but, from a commercial
standpoint, where do you think things went awry?
And, is this the primary reason why your forthcoming, highly anticipated sophomore record has been delayed for such a long time?
Yeah, it's been delayed
because I feel I want my buzz bigger and stronger! I'm making my name a household
name on my own budget and money! It takes time when you not signed to a major!
*40 chuckles* Everything is paid out your own pocket! *More chuckles* I'm
a hustler though. I invest in myself. I don't need to sit (and) wait for an
investor, a.k.a. major record label, then they take more than what they invested
and have you owing them hella money. I'm indie. This is ZooLife!
Have you titled your second album yet?
Yeah, I have titles for
it. But this album [Concrete Jungle] now is to introduce the world to ZooLife
and the ZooLife artists; Village Boo, Sun, Lil Boo, ZooBabiez, Ras Kass, Brazemack,
Gail Gotti, TipToe, Yacc, Caz, Michelob, etcetera.
Production-wise, who did you
How involved are you actually in that whole creative musical process?
I'm involved 100%. I'm
They all favorites! I
love the Concrete Jungle album! And, next after this one is my N.W.A. album.
N.ew W.orld A.genda!
Yeah, acting and women! I love ladies! And, making inventions. Like thinking of inventions and shit.
Let's discuss longevity in this
business of music -- What do you feel has been, and
The key to my success
is ambition, persistence, never giving up, staying focused, not getting side-tracked,
and finishing the job. No half-assing! And, being on time. I always remind
myself being real and being courteous and fair in this industry will get you
nowhere. This biz is a cheaters game! So, you better be a damn good cheater,
and know when you being cheated, and stay 10 steps ahead of them. Only the