Soulja
Boy: Overnight Celebrity
Interview conducted by: Todd Davis
Rapindustry.com
Soulja Boy Tell Em, nee
DeAndre Cortez Way, is rap musics latest teen sensation. The Chicago,
Illinois, by way of Hotlanta, GA, native burst onto the music scene with his
chart-topping, smash hit lead single, Crank That (Soulja Boy). The
track, originally debuting at #47 on The Billboard Hot 100, has since risen
to the #1 coveted spot, as Soulja Boy mania continues to heighten. Let the hysteria
begin
First things
first, your official debut single & video, Crank That
(Soulja Boy), and its accompanying dance, has caused quite a major
commotion -- Were you surprised and/or taken aback by the massive success
that this track has already achieved?
Soulja Boy: Yeah,
I mean, when it first came out, I was like, Wow!! Like at first,
it was just another song I was doing. It wasnt even single material,
cause I was pushing another single. I put the single out, it did crazy
numbers, and broke all kinds of records. On the digital market, it did 250,000
last week alone. It went platinum on the ring tones, platinum on those sales,
and number one on the Billboard charts. I went platinum on the video sales,
too, and everything really looks good for me right now. And, the album just
dropped, and Im trying to go platinum with that as well.
Who came up with the idea to put a dance, which is spreading like wildfire
might I add with everyone from Beyonce to Samuel L. Jackson doing it,
together to go along with this popular song?
Soulja Boy: The
name of the dance is called the Soulja Boy. I did the dance
I was doing
the dance once I made the beat for the song, before I actually laid my lyrics
down. Then, I did the dance, and named it after my-self. So, thats part
of my marketing strategy, so everybody could know who I am, pick it up, and
from there it was crazy.
How did Soulja Boy first get started rhyming?
Soulja Boy:
Soulja Boy Tell Em, man, started rapping Id say around the summer
2005. I came to the internet thing summer 2006. Thirteen million views on
the You Tube, twenty million plays on the My Space, and landed a deal at Interscope
Records May the 15th. And, I shot the first video, and the song went number
one around September.
Wasnt it actually famed deejay/producer Mr. Collipark {Ying Yang Twins}
who initially brought you to the powers-that-be over at Interscope Records?
Soulja Boy: Yeah,
thats correct, thats correct. March, around March I recorded Crank
That Soulja Boy), sent it out on the internet as, like, Britney Spears,
50 Cent, Justin Timberlake. Like I sent my track out, and I renamed it like
Britney Spears, 50 Cent, Michael Jackson, whatever, and everybody was downloading
it thinking they was getting like 50 Cent. But, when they downloaded it, it
was actually Soulja Boy, and they was like, Who is this? So everybody
was getting the Crank That song, everybody, and it got like 13
million hits or whatever. That was around March. It took two months from me
doing that for it to get so big as it did before the deal, without no radio
play, when Mr. Collipark came. And, his label deal was at Interscope, and
he took me to Interscope where I signed.
Thats a pretty clever way to get your music heard and out there to
the masses -- How did you come up with that idea?
Soulja Boy: I
mean, it was just all about the way I wanted to get my music out there. I
wanted to get it to certain crowds, like crowds that listen to Britney Spears
or the crowd that listen to Justin Timberlake, Timbaland, 50 Cent, and I just
picked the top names and just put em out there. And, people were downloading
like crazy, their fans or whatever, but when they got it, it was Soulja Boy.
Theyd be like,Who is this dude right here? So, then they
went through Google search, Yahoo search, internet search, MY Space, to get
to know about me, Soulja Boy.
Being that you are only seventeen years old, when did you actually realize
that rapping would later become your livelihood?
Soulja Boy:
It was like around the summer 2006 when I put my first song out, and the response
we got was crazy. I mean, I took music serious after that.
Growing up, who were some of the artists that you listened to most?
Soulja Boy: Uh,
growing up, man, Im a big, big fan of 50 Cent, that was a big influence
on my music career. And, I like to check up on him and see whats going
down. The first time I met him, I had a nice conversation with him, and he
gave me advice on my music career as well.
Ironically enough, theres a video thats been circulating on
the net with you and 50, and it appears that he is trying to coerce
you into going over to G Unit -- Whats that all about?
Soulja Boy:
Naw, naw, naw!! Its just all love, cause we both on Interscope.
Im not going to G Unit. My label is Stacks on Deck Entertainment, Collipark
family, Stacks on Deck family, no G Unit or nothing like that. Its just
he was just a big influence on my career, and I wanted to sit down and talk
with him or whatever, but its just like a big homey but its not
no signing or nothing going on with G Unit.
How did your moniker come to fruition?
Soulja Boy: Soulja
Boy, my mom gave me the name. And, right now, its Soulja Boy Tell Em,
because like on all of my songs I would say, Soulja Boy Tell Em,
before Id start rapping, like I was referring to myself in the third
person, like, Soulja Boy Tell Em, then Id just start
rapping.
You titled your debut, SouljaBoyTellEm.com
Soulja Boy:
Yeah, SouljaBoyTellEm.com. I named my album that because all of my success
came from my website, SouljaBoyTellEm.com, and I wanted everybody to know
the story and I wanted everybody to see how the album was based on and how
everything was going on with Soulja Boy.
It is my understanding that you handled a great deal of the albums
production as well
Soulja Boy: Yeah,
I produced 90% of my album, so I went in the studio with full creativity over
my project. So, I sat down, which I was doing for each beat, for each song
on my album, and I was just thinking of it, like, hit by hit. Like, after
I produced Crank That I knew I gotta come with something harder
than that for the next one.
What is the driving force for you when you get in the studio to lay down
a track?
Soulja Boy:
I just draw inspiration from my fans. Like I check on my My Space, and get
emails from them and see how they love my music so much. So, once I get into
the studio, I pull out my Sidekick, write my raps down, and just have my fans
in mind -- I gotta please them.
As far as your actual career goes, the internet has been real good to you
thus far, huh?
Soulja Boy: Yeah
the internet and my die-hard fan base. And, I believe like its my drive,
my consistency in the music game, like I wont stop. Its 100% work,
and in the future we got, like, movies and a couple of ones that were
working on right now -- Like I met with Disney, Nickelodeon, and Paramount
Pictures and Universal. I went over to L.A. being with all the movies directors
cause, I mean, Ive been doing a lot, lot of work, so my agency
they got a lot of that set up for me for the future. After, like, I do my
music, then I can sit down with em. So, its a lot of hard work.
Tell me more about all these other side ventures...
Soulja Boy:
Yeah, yeah, like I just spoke on, Im gonna do cartoons, and movies,
the Soulja Boy official shades that Im coming out with,
Soulja Boy clothing line and Soulja Boy shoes.
You pretty much got all your bases covered, dont you?
Soulja Boy:
Soulja Boy is bigger than the record. Its bigger than the hype. Its
bigger than the dance. Its 100% talent. But, I just want to let everybody
know that my mind is set right. It goes a lot further than music its
the business aspect of it as well. Besides, whether its; videos, or
clothing lines, or video games or comic books or whatever, it is just to know
that Soulja Boy is a brand.
Of course theres also Stacks on Deck Entertainment -- What are your
future plans for the label?
Soulja Boy: Stacks
on Deck Entertainment is progressing well -- I have my artist, my solo artist,
Arab, and well have his album out as well.
I know its still very early on, the beginning if you will, but what
has been your biggest Hip-Hop moment so far?
Soulja Boy:
I would say winning my first Ozone award. -- And, performing live with Kanye
West at the VMAs.
You literally just dropped your second single & video Soulja
Girl, correct?
Soulja Boy: Yeah,
myofficial second single is called, Soulja Girl, and
I just took it to BET, and MTV TRL, so Yall look for that. Soulja
Girl, we shot it in California at the Santa Monica mall. We shut the
whole mall down. The video is crazy, so yall look out for that -- Its
gonna be big just like Crank That!!
Ive also recently been hearing talks of a pretty big tour that you
have in the works
Soulja Boy: Yeah.
Oh man, November, we got that Chris Brown tour, which is me, Chris Brown,
Bow Wow, Sean Kingston and the Shop Boyz. Also, Ill be doing some overseas
touring in early 2008.
Any parting words?
Soulja Boy: I
want to tell everybody (to) hit me on MySpace.com/SouljaBoyTellEm, and I (also)
want to pay my respects to everybody at Jena Six (6).
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