Recite the name Conrad Dimanche with as much clarity as fresh clear water. “Rad” the tag that the dynamic music industry often addresses him by, runs the music executive game with the same flame as the Bad Boy foundation that he hails from. Rad, officially titled as the Senior Director of A&R for Bad Boy Entertainment, pounds the talent in a constant development arena like the platinum selling albums that he has produced for from a management perspective. Nothing about Conrad Dimanche implies that he was an overnight success since he first broke into the music industry in the early 90’s. Years of hard work, persistence, sacrifice, and commitment has undoubtedly brought him to where he is today.

From a young age, Conrad Dimanche always had a strong business sense working in his mother’s hair salon cutting hair and assisting her with business. At the age of 18, he managed and owned a barbershop. Being so young and inexperienced, Conrad’s barbershop certainly had its ups and downs but he was fiercely determined to make it work. In an effort to promote the business, Conrad began throwing parties at a local club where he hired D-life to DJ. Conrad proceeded to manage DJ D-Life and would persistently get gigs for him. As time went on he gradually picked up a few artists, while still running the barbershop. Conrad began to have aspirations that expanded beyond the walls of his small business. He realized that “you can’t be a player if you’re not fully in the game” so he decided to put all his time and energy into the music industry.

Conrad was so anxious to immerse himself in the music business that he started out as an unpaid intern at Bad Boy Entertainment. He had a grueling work schedule of 18 hour a day, 7 days a week. His work ethic and commitment was not in vain as he was eventually offered the position of production assistant, later to be promoted to production coordinator. Two years later Conrad was laid off and during that time he aggressively worked on building his own management company, Big Bang Entertainment. He managed Nashiem Myrick a Grammy award winning producer.

After being laid off, Conrad Dimanche was able to return and at this time he was given the title of “A&R Director” for Bad Boy Entertainment. He since has worked on more than 20 albums to date, including the chart shattering NOTORIOUS BIGGIE albums “Duets the Final Chapter” and “Born Again”, CARL THOMAS, P. DIDDY, 8 BALL AND MJG, LOON, B5, BAD BOYS 2 SOUNDTRACK, BLACK ROB and many more.

Conrad’s diligent work and ability to build strong relationships with others in the industry have propelled the success that he has today. He remains one of the most focused individuals by insisting that you should never, “get caught up in the glamour of the game, stay focused and always strive for perfection.” This attitude serves as proof that Conrad Dimanche’s promising future and desire for growth will undoubtedly catapult him to an even greater plateau of achievement.

LAST MONTH'S FEATURE: BRYAN LEACH